PAULINA LOZANO
A true-self-starter with an entrepreneurial spirit.
My experience demonstrates I can navigate through complexity and ambiguity thanks to my resilience and adaptability.
My objective is to be part of a team where we can deliver excellence and where, as an individual, my 10 years of experience leading projects from strategic planning to end delivery and strong aesthetic flair and creativity would play a role in the company’s overall success.
Highlights of qualifications
Over 10 years of international experience managing top brands such as American Express, Unilever, Rogers, PepsiCo, Kimberly Clark, Post Consumer Brands, Mexican Stock Exchange
Exceptional knowledge of continuous improvement, risk, change and program management
Exceptional customer service skills to respond to clients with various cultural backgrounds
Driven to deliver solutions and results, with high attention to detail
Proficient with Excel, Smartsheet, Illustrator, Basecamp, Trello, 10,000 Ft, SAP, Harvest…
Proficient with eCRM, Display and Social, Programmatic Advertising, E-Commerce, Salesforce
CLIENTS
American Express
Unilever
Rogers
PepsiCo
Kimberly Clark
Post Consumer Brands
Mexican Stock Market
Volaris
Education
University of Toronto - Toronto, Canada
Professional Project Manager (PMI)
Novancia Business School – Paris, France
Certificate of entrepreneurship
Monterrey Institute of Technology and Higher Education – Mexico
Bachelor degree in Marketing and Communications
AWARDS
EFFIE
Sugar Crisp Spout – 2019
GOLD–Branded Utility
BRONZE–Youth Marketing
BRONZE–Carpe Diem
Canadian Marketing Association
Sugar Crisp Spout – 2019
GOLD–Community Engagement
GOLD–Consumer Products
Canadian Marketing Association
Sugar Crisp Spout – 2019
GOLD–Customer Experience
GOLD–Consumer Goods
Canadian Marketing Association
Sugar Crisp Spout – 2019
Silver–Business Impact and Innovative Media
Qualifications
Programmatic Advertising
eCRM
Display and Social
E-Commerce
Digital Marketing
TOP SKILLS
Relentlessness
Curious
Resourcefulness
Detail-oriented
Analytical
Language
English
Spanish
work experience
SENIOR PROGRAM MANAGER (2019-Current)
PROGRAM ASSOCIATE (2017-2019)
Ogilvy - Toronto, Canada
Ogilvy is one of the largest marketing communications companies in the world providing a comprehensive range of marketing services including advertising, branding and identity, shopper and retail marketing.
Built Project Management Office (PMO) from the ground up. Worked closely with account business leaders to create a strong matrix environment
Led a team of 10 people including Project Managers (PM), Developers, Digital Artists and Quality Control Managers; responsible for Digital Production of American Express with a yearly budget of CAD +3M
Spearheaded FastTrack business unit within Ogilvy. Achieved +70% YoY increased revenue across accounts while growing and protecting margins. Improved business model while managing a yearly budget of CAD +1M; fostered client relationships and acted as trusted advisor for clients
Planned and deployed +12 complex global net new Above The Line (ATL) and Below The Line (BTL) campaigns. Managed entire project lifecycle from ideation to go-to-market execution, with budgets ranging from $150K - $3M
Tracked project performance to analyze KPIs and completion of short and long term goals
Managed, analyzed and communicated results to senior management
Defined PMO structure, implemented processes and procedures that led to defining the programs and projects governance framework. Worked with New York, London and Montreal offices to select best tools and programs for revenue phasing and forecast, budget allocation, schedules and resource utilization
Implemented the use of Scrum methodology to enhance communication and project reporting that facilitated a problem solving and project collaboration environment with cross-functional teams
Implemented standardization of templates and project records. Actively explored the right mix of web-based collaboration tools, methodologies and standards to maintain complete configuration control over projects
PROJECT MANAGER (2014-2017)
Ideograma - Canada & Mexico
Ideograma is a creative strategic consultancy firm that transforms business strategies into revealing brands that understand, include, invite and create sense for key audiences
Led end-to-end brand positioning projects with a budget range of USD 100K - 300K
Managed day-to-day program – owning scope, schedule and budget. Directed and managed project work while remaining the main point of contact for clients and vendors
Managed multiple and conflicting priorities effectively
Single-handedly responded to multiple RFPs, which led to receiving account awards in public and private sectors
PROJECT MANAGER (2013-2013)
Panda Sunglasses - US & Mexico (SHOPIFY)
Panda Sunglasses is the original bamboo sunglasses brand, handcrafting the best polarized 100% bamboo sunglasses and watches since 2012.
Planned, managed and executed targeted digital marketing campaigns (email, paid social, SEO and SEM) that drove acquisition, conversion and retention
Built e-commerce platform in Shopify from scratch
Responsible for forecast, plan inventory and shipments ensuring proper stock levels
Identified unique local marketing opportunities and partnered with a variety of influencers to drive brand awareness
Led creation of operations manual; established and documented processes to streamline team’s operations
PROJECT MANAGER (2013-2013)
INTERN PROJECT MANAGER - US
Lionsgate is the largest mini-major film studio in North America. It has distributed various successful film series, including The Hunger Games, John Wick, The Expendables, The Twilight Saga …
Responsible for script screening and coverage; pitched recommendations based on business objectives
Acted as key communication point person between departments, talent agencies producers and other internal and external stakeholders
Prepared and maintained master schedule during festivals, oversaw all administrative duties such as rolling calls, scheduling meetings, coordinating travel, assisting with expense reports and various miscellaneous personal assistance duties