Celo

To renew the Centre’s identity we worked from our Montreal office in close collaboration with brand strategist Pierre Bernard Dow-Blanchet. The principal theme behind the repositioning is trust; it is the central idea that motivates Celo to help people to improve their own sense of self worth. Important also is encouraging people to trust their neighbours (people from all walks of life, including different ethnic and religious backgrounds) with the aim of improving their trust in the community. Other important linked themes are those of union, integration and community spirit.