An ascending graph forms the symbol of GBM’s identity and its visual language is based on extraordinary Mexican arts and crafts.
An ascending graph forms the symbol of GBM’s identity and its visual language is based on extraordinary Mexican arts and crafts. GBM is one of the most experienced financial groups in the stock market in Mexico. I was in charge of the process of developing a new identity for several of its brands and financial sub-products. I actively participated in the creative meetings and coordinated several tasks between internal work teams on the occasion of the national positioning campaign