We redesigned this menswear brand for casual, sport and formal fashion.
JBE is the menswear brand for men who follow fashion and want to dress well for any casual, sporting or formal occasion. The name JBE is inspired by the founder of Mexican department store Liverpool, Jean Baptiste Ebrard, who as an adventurous entrepreneur started his business selling fashion items, sent from the port of Liverpool to Mexico, hence the name of the store today.