Gentera

A name and a symbol that germinate together, thanks to the synergy and union of the companies it represents.

Gentera is the result of the need to create a holding company for the group of companies linked to Compartamos Banco: Yastás, Aterna and the international operations in Peru and Guatemala.

The brand architecture supports the idea of one family of companies, taking care not to confuse the distinct business areas, and capitalizing on the prestige already established by Compartamos and the essence of its origins.

I worked closely with this client in the application of identity in the new corporate office spaces, both interiors and exteriors and in the creation of a new Foundation where I coordinated the national communication campaign to seek funds.