Iögo has become synonymous with the new way to say yogurt in Canadá. A high quality range of yogurts on sale throughout the country.
Iögo has become synonymous with the new way to say yogurt in Canadá. A high quality range of yogurts on sale throughout the country.
Ideograma was part of the design and creative team that created iögo, a new brand that burst into supermarkets like a yogurt superhero. However, its creation was no miracle of fate. It was the result of planning, hard work and good design.
The Montreal-based consultancy Cohésion spearheaded the branding project, bringing Ideograma to the table as one of the voices in the creation of a name for Ultima’s new family of yogurts. The invention of the name “iögo” garnered such instant enthusiasm that initial advertising campaigns were built around it. Iögo was the “new way to say yogurt.”